|Client||Royal Concertgebouw Orchestra (RCO) Amsterdam|
|Tasks||digital strategy | campaign management|
|Year||2014 - 2015|
|Goal||New digital business and marketing communications targeting a younger International audience|
Business and digital strategy with regard to development and feasibility of an international digital media product: RCO Editions. Project to test the local market with Trouw readers, Royal Concertgebouw Orchestra subscribers and Facebook followers: campaign and product-market research.
Instant access to the world of the Royal Concertgebouw Orchestra with the RCO Editions app packed with recordings of stirring concerts, expert commentary, inspiring articles and video clips (see website). The application is developed by VideoDock.
Introduction of the RCO Editions app packed with recordings of stirring concerts, expert commentary, inspiring articles and video clips
RCO Editions conductor's commentary by Daniele Gatti – split screen
Cover illustrations for the RCO Editions designed by Olga Scholten. The illustrations are used for the cover of the editions and inside the content as background. They are also used in the advertisement online and in print. With these cover illustrations Olga won the European Design Golden Award in the category 'Corporate Illustrations'.