|Client||Warner Bros & Bio Spectra|
|Tasks||brand & communication strategy / joint promotion Happy Feet 2 | project management | art direction | creation & production|
|Region||The Netherlands & France|
|Year||2011 - 2012|
|Goal||(1) promote the movie Happy Feet 2 in France & The Netherlands | (2) introduction of the Attitude brand & products in The Netherlands | (3) upsell Attitude products in France|
Successfully launched a joint promotional campaign of ATTITUDE (eco-friendlly consumer goods manufactured by the North-American organisation Bio Spectra) and HAPPY FEET 2 (a featured film produced by Warner Bros) in France and The Netherlands.
Based on overlapping values conducting a branded promotion featuring the Picture in the eco-friendly cleaning products category in the Netherlands (introducing ATTITUDE as new brand) and France (increasing brand awareness) in support of the theatrical release of the HAPPY FEET 2 Picture there. By organizing, operating and managing several promotional activities in both countries.
Materials France & The Netherlands
19 November 2011
The interactive red carpet is a creative concept to integrate social media into the Happy Feet 2 film premiere as live event.
Create media attention:
- Upcoming event. Create Facebook event to alert people in their network about the Happy Feet 2 film premiere.
- Live event. A lot of media attention is created real time during the live event and spread on social media.
(click this image below to view presentation)