HF2 poster

Joint promotion Warner Bros | Attitude

Client Warner Bros & Bio Spectra
Tasks brand & communication strategy / joint promotion Happy Feet 2 | project management | art direction | creation & production
Region The Netherlands & France
Year 2011 - 2012
Goal (1) promote the movie Happy Feet 2 in France & The Netherlands | (2) introduction of the Attitude brand & products in The Netherlands | (3) upsell Attitude products in France

Contents:

 

Joint Promotion

Successfully launched a joint promotional campaign of ATTITUDE (eco-friendlly consumer goods manufactured by the North-American organisation Bio Spectra) and HAPPY FEET 2 (a featured film produced by Warner Bros) in France and The Netherlands.

Based on overlapping values conducting a branded promotion featuring the Picture in the eco-friendly cleaning products category in the Netherlands (introducing ATTITUDE as new brand) and France (increasing brand awareness) in support of the theatrical release of the HAPPY FEET 2 Picture there. By organizing, operating and managing several promotional activities in both countries.

 

Happy Feet 2 Attitude | DM campaign online

  • Joint promotion - Happy Feet DM online | Page 1

    Joint promotion - Happy Feet DM online | Page 1

  • Joint promotion - Happy Feet DM online | Page 2

    Joint promotion - Happy Feet DM online | Page 2

  • Joint promotion - Happy Feet DM online | Page 3

    Joint promotion - Happy Feet DM online | Page 3

Or check the (demo) site for France or The Netherlands

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Happy Feet 2 Attitude | Print campaign

Materials France & The Netherlands

  • Shelfstopper Happy Feet 2 | FR

    Shelfstopper Happy Feet 2 | FR

  • Neckhanger Happy Feet 2 | NL

    Neckhanger Happy Feet 2 | NL

  • Topcard Happy feet 2 (no display) | FR

    Topcard Happy feet 2 (no display) | FR

  • Topcard Happy Feet 2 (no display) | NL

    Topcard Happy Feet 2 (no display) | NL

  • Topcard Happy Feet 2 | NL

    Topcard Happy Feet 2 | NL

  • Topcard Happy Feet 2 (+ display) | NL

    Topcard Happy Feet 2 (+ display) | NL

  • Display ATTITUDE (without topcard)

    Display ATTITUDE (without topcard)

 

Participating Stores

Auchan & Simply Market logo

France

C1000 & dio logos

The Netherlands

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Happy Feet 2 Premiere Amsterdam

19 November 2011

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Interactive Red Carpet

The interactive red carpet is a creative concept to integrate social media into the Happy Feet 2 film premiere as live event.

Create media attention:

  • Upcoming event. Create Facebook event to alert people in their network about the Happy Feet 2 film premiere.
  • Live event. A lot of media attention is created real time during the live event and spread on social media.

(click this image below to view presentation)

Happy Feet 2 Red Carpet

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