Client	Warner Bros & Bio Spectra
Tasks	brand & communication strategy / joint promotion Happy Feet 2 | project management | art direction | creation & production
Region	The Netherlands & France
Year	2011 - 2012
Goal	(1) promote the movie Happy Feet 2 in France & The Netherlands | (2) introduction of the Attitude brand & products in The Netherlands | (3) upsell Attitude products in France

Contents

Joint Promotion

By organising, implementing and managing various promotional activities, a joint promotional campaign was successfully launched for ATTITUDE (eco-friendlly consumer goods produced by the North American organisation Bio Spectra) and HAPPY FEET 2 (feature film produced by Warner Bros) in France and The Netherlands.

Based on overlapping values, a brand campaign was conducted around the film Happy feet 2:

• on the one hand in the eco-friendly cleaning products category in the Netherlands (introduction of ATTITUDE as a new brand) and France (increasing ATTITUDE’s brand awareness)
• and on the other hand to support & promote the theatrical release of the HAPPY FEET 2 film.

Happy Feet 2 ATTITUDE | DM campaign online

Or check the (demo) site for France or The Netherlands

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Happy Feet 2 ATTITUDE | Print campaign

Materials France & The Netherlands

Participating Stores

France

The Netherlands

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Happy Feet 2 Premiere Amsterdam

19 November 2011

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Interactive Red Carpet

The interactive red carpet is a creative concept to integrate social media into the Happy Feet 2 film premiere as live event.

Create media attention:

• Upcoming event. Create Facebook event to alert people in their network about the Happy Feet 2 film premiere.
• Live event. A lot of media attention is created real time during the live event and spread on social media.

(click this image below to view presentation)

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