|Client||Warner Bros & Bio Spectra|
|Tasks||brand & communication strategy / joint promotion Happy Feet 2 | project management | art direction | creation & production|
|Region||The Netherlands & France|
|Year||2011 - 2012|
|Goal||(1) promote the movie Happy Feet 2 in France & The Netherlands | (2) introduction of the Attitude brand & products in The Netherlands | (3) upsell Attitude products in France|
By organising, implementing and managing various promotional activities, a joint promotional campaign was successfully launched for ATTITUDE (eco-friendlly consumer goods produced by the North American organisation Bio Spectra) and HAPPY FEET 2 (feature film produced by Warner Bros) in France and The Netherlands.
Based on overlapping values, a brand campaign was conducted around the film Happy feet 2:
- on the one hand in the eco-friendly cleaning products category in the Netherlands (introduction of ATTITUDE as a new brand) and France (increasing ATTITUDE’s brand awareness)
- and on the other hand to support & promote the theatrical release of the HAPPY FEET 2 film.
Materials France & The Netherlands
19 November 2011
The interactive red carpet is a creative concept to integrate social media into the Happy Feet 2 film premiere as live event.
Create media attention:
- Upcoming event. Create Facebook event to alert people in their network about the Happy Feet 2 film premiere.
- Live event. A lot of media attention is created real time during the live event and spread on social media.
(click this image below to view presentation)