|Tasks||business, brand & communication strategy | creative concept | art direction | creation & production|
|Year||2005 - 2008|
|Goal||(1) new identity and market positioning | (2) generate brand awareness internal & external | (3) retain existing and attract new business customers|
The accounting firm
Development of business strategy, brand strategy, positioning, communication strategy and creative concept to achieve the objectives of Het Kantoor.
The creative concept serves as a basis for a clear, uniform, consistent & professional image of the office, as well as internal and external communications.
Creative (meta) concept
In the communication with target groups the following two elements can be used together or separately.
- Reflection / mirroring
(personal, sparring partner opportunities through collaboration)
(understanding, relationship, attraction, possibilities cooperation)
Associations in additional ways:
- Mirroring (= similarity)
- Round (= perfect)
- Shiny (= new)
Media plan & production
The developed strategy and concept were translated into the development of intranet (UX), print, online presence (UX) and direct marketing campaign.
Direct Marketing campaign
The relocation of the company to a new location was used in the communication with existing customers. The campaign ended with a party.